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(as of Apr 29, 2025 09:57:14 UTC – Details)
What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.
Why we love:
Gel primer formula grips makeup
Gives skin a soft-focus effect
Enriched with hydrating ingredients like Hyaluronic Acid
Translucent finish gel primer works on all skin types and skin tones
Key Ingredients:
Hyaluronic Acid – Helps skin retain moisture for a plump complexion
Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft-focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Great for: All skin types
All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.
Ingredients: Water (Aqua), Butylene Glycol, Glycerin, Peg-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium Edta, Trideceth-9, 1.2-Hexanediol May Contain: Blue 1 (Ci 42090), Yellow 5 (Ci 19140).
Product Dimensions : 5.91 x 3.94 x 1.97 inches; 0.85 ounces
Item model number : 82846
UPC : 609332828469
Manufacturer : e.l.f. Cosmetics
ASIN : B09XMYFTB7
Country of Origin : China
SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
Karen B –
Beats all the high priced primers hands down!
I love writing reviews for things that are fantastic. This ELF gripper primer is awesome. Makes your make up stay all day long. I put it on first thing before I put any other makeup on then I put my blush on then I put a light weight foundation over that then powder . At the end of the workday I can still see my blush in place just as I did it that morning. I’ve tried a lot of other primers from very high-end stores and I can say this is still my favorite one.
Caitlyn Deck –
Will continue to reorder
Bruh. This was a game changer for me. I’ve recently been trying to get better at doing my makeup, (specifically because I’ve had more breakouts lately and need to cover them up without looking like a cake), and this did the trick for me. I was initially turned off because it’s a sticky primer, but once it dries it doesn’t feel that way at all. I apply it over a moisturized face and then let it dry all the way, and my makeup really applies nicely to it, covers evenly, doesn’t cake up, and stays all day (I work 12 hour shifts). I will be reordering when I’m out!
Ashley –
Only primer I’ve ever liked and will ever use!
I swear this stuff is magic. ELF really knows how to not only dupe something, but to make the dupe even better than the original! I rub and then really pat this in all over my face, let it set for a minute, and then it’s lightly tacky/grippy and ready to go. It keeps my makeup in place for hours and helps it go on evenly and smoothly. I will literally never use another primer for as long as this one is being made, it’s the ONLY primer that’s ever done anything for my makeup! It grabs on to my makeup and doesn’t let go!
nothinfornothin –
My face may be too dry for this to work.
I’m older and bought this hoping my skin would look better when applying this before my foundation. It made my foundation feel and look very dry and my face looked like I had no moisture. I don’t know if it’s due to this or this combination with my foundation. I can say though that I applied it for a few days and then stopped for a few days. When I then reapplied my foundation thereafter. My face did look better when applying my foundation alone. So, I don’t know. It could be that my face is way too dry, and I would need time to use this in order for this to work.
Elayne Bacallao –
its long duration
This primer has become a staple in my makeup routine. Its lightweight texture applies easily and leaves skin with a soft, velvety finish that doesn’t feel greasy. It visibly minimizes pores and helps control shine all day, making it ideal even for combination or oily skin. It also prolongs the wear of makeup, keeping it looking flawless for hours without the need for touch-ups. It works well with both liquid and powder foundations and doesn’t clump or clog pores. In short, it’s an excellent ally for achieving a long-lasting, professional finish.
mariah –
Hydrating, Reliable, and Perfect for Sensitive Skin!
I love this e.l.f. Hydro Grip Primer—it’s seriously amazing and has become my go-to. It gives great hydration without leaving my skin dry or patchy, and it helps my makeup stay on pretty well throughout the day. You really get a bang for your buck with this one!It also works super well on my sensitive skin, which is a huge plus. I’ve tried the red version with niacinamide before, but it made me break out. If you’re prone to breakouts like me, I’d definitely recommend sticking with this one instead. It’s gentle, effective, and works beautifully under makeup.
kayanner –
Game-Changer for My Makeup Routine!
I recently tried the Power Elf Grip Primer Gel, and I’m absolutely in love with it! From the first application, I noticed how smooth and velvety my skin felt. The gel texture grips onto foundation perfectly, creating a flawless base that lasts all day without fading or sliding off. My makeup went on so easily, and my complexion looked more even and fresh throughout the day.What I love most is how lightweight and non-greasy it feels—it’s perfect for my combination skin. It also helps to minimize the appearance of pores, which is a huge bonus. Plus, it’s affordable and the bottle lasts a long time, making it a great value for the price.If you’re looking for a primer that truly holds your makeup in place and gives you a smooth canvas, I highly recommend giving this one a try. Definitely a must-have in my makeup routine!
Jacqueline M. Wolfe-Bongiorno –
ELF Primer
Not to bad of a primer if you’re looking for a tacky primer that grips and holds your makeup for several hours. The consistency is almost serum like as opposed to a “gel”, which is fine because it is quite easy to apply and glides on effortlessly. Once it’s on the recommendation is to let it dry for roughly half a minute prior to using complexion makeup products. After the dry down the facial canvas is left with a slightly tacky surface which does in fact aid in longer wear time. It does remain tacky throughout the day and hair flyaways have a tendency to stick to the face, also after several hours of wear it starts to look a bit oily and breaks down. If you’re out n about you may want to do a quick touch-up or give your face a light dusting of powder. This is the point where you start getting that feeling that all you want to do is get home and wash your face ~ at least this is how I felt and what I experienced.I gave this ELF PRIMER a shot because I wanted to see how well it helped the staying power of my makeup, and it definitely does increase wear time. Unfortunately, there’s zero blurring capabilities and this is a must have feature for me. I applied the primer all over my face and let it dry down the recommended time and then went in and applied my blurring primer in the areas where I needed it the most, then proceeded with complexion application. End result with both primers gave me a nice end result.Overall, the primer works as intended. I’m less than thrilled with the break down after several hours and definitely not fond of my hair sticking to my face or the stray eyelash that dances on my face until it gets stuck. I will use it on the days I need staying power, aside from those days I will stick with my blurring primer for a more flawless finish.
Kylie –
It’s sticky but holds my make up in placeEven my daughter has used it
Anna Bonvicine –
Produto maravilhoso! Ele vira uma espécie de colinha na pele que fixa a maquiagem o dia todo! Com certeza comprarei novamente
Solenn P –
Excellente base pour le maquillage, je n’achèterai que celle-ci désormais.Si vous avez la peau sèche, elle est parfaite, elle agrippe très bien la peau et permet au maquillage une très bonne tenue.Je la rachèterais sans problème.
Jamila –
Deze primer geeft echt een mooi glans ben echt dol op
Enas –
Good!! It’s the real product, it makes my makeup flawlessكويس مرة!! الاصلي كمان، يخلي ميكبي حلو مرة