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e.l.f. Lash ‘N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Black
$ 6
e.l.f. Lash ‘N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Black
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Price: $6.00
(as of May 23, 2025 11:23:38 UTC – Details)
What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.
Why you’ll love it:
Gives your lashes maximum curl and lift
Double-sided and curved silicone brush works to separate, lift, and curl each lash
Smudge- and flake-resistant formula
Vegan and cruelty-free
Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
All e.l.f. products are proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
Product Dimensions : 5.81 x 1.26 x 0.71 inches; 0.32 ounces
Item model number : 83071
UPC : 609332830714
Manufacturer : e.l.f. Cosmetics
Asin: B0BT1PMM5J
Country of Origin : China
MASCARA FOR MAXIMUM CURL: Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara gives you your most lifted lashes ever.
SEPARATES & LIFTS LASHES: The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash.
PRECISION APPLICATION: This mascara’s double-sided and curved silicone brush works to separate, lift, and curl each lash.
LONG-LASTING FORMULA: The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
Customers say
Customers find this mascara performs well, noting it works better than $35 alternatives and provides good value for money. The product applies smoothly and keeps lashes curled, while delivering natural-looking dark brown color. They appreciate its lengthening effect, making lashes look longer and fanned out. The thickness receives mixed feedback, with some customers finding it not thick enough.
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Terry Dact El –
Exactly the same as e.l.f. Lash XTNDR Mascara, just as wonderful!
I ordered this and e.l.f. Lash XTNDR Mascara at the same time. They both got good reviews on Makeup Alley, so I wanted to compare them. I first tried the Lash XTNDR and loved it, my review is here: https://www.amazon.com/gp/customer-reviews/R1IXHQB5YL052Q?ie=UTF8&ASIN=B0CPFXVC1SWhen I put this Lash ‘N Roll on, I was confused as it looked and felt the same as Lash XTNDR, although this is not advertised as a tubing mascara like Lash XTNDR. It even has the same brush, the brown color is the same, the containers are the same shape, the only difference is the color of the cap.. It performed the same way that Lash XTNDR did. One day I wore one on my right eye, the other on my left, no difference all day. Finally I looked up the ingredients, they are the same!I wonder how many other cosmetic companies do this, especially ones like e.l.f. that make low-cost dupes of more expensive products? Anyway, it’s good to know if e.l.f. ever discontinues one of these that there is a perfect substitute. In the meantime, I will buy whichever version has the best price at the time.So my review is the same as the one on Lash XTNDR. Another holy grail mascara!
Angelina Grigorenko –
Bold, Curling Power at an Unbeatable Price!
Recently tried the e.l.f. Lash ’N Roll Mascara in Pitch Black, and I’m impressed by how much lift and definition it delivers without clumping. The unique curling brush really hugs each lash, giving a noticeable “lift” effect right at the root. My lashes look longer, visibly separated, and beautifully fanned out—no spider-leg clusters in sight.The formula is lightweight yet buildable, so I can layer two coats for extra drama without it feeling heavy or stiff. It holds its curl all day, even in humid conditions, and doesn’t smudge or flake (I tested it through a long workday and a few happy tears). Plus, it’s vegan and cruelty-free, which is always a bonus.If you’re hunting for an affordable mascara that lifts, separates, and stays put from morning coffee to evening plans, this one’s a winner.
Sharanne –
Subtle
This is a subtle mascara which defines lashes and gives a little lift with multiple coats. I appreciate the reasonable price, however I noticed that after a couple weeks if use, not much mascara is on the brush. I have to put the wand back in for enough product several times when applying. It also seems to be drying out.
Georgie –
Love It!
My favorite cheap mascara! I got tired of spending double digits on big name brand mascara so I went on a hunt for a cheap brand I’d like. This was it, my daughter isn’t sold on it, she likes so other cheap brand she found.Big name brand makeup has gotten way too overpriced and they can keep it. Plus, the cheap stuff is probably made in the same factory!
Somebody Somewhere –
New favorite mascara?
Maybe! I’m pretty picky about mascaras, but I saw this recommended on reddit and decided to try it. This picture is with just one coat. My lashes are usually the type to just kinda sit there since I don’t curl them, but this gives them a natural looking curl instantly.I also like that the wand is thin because thicker ones tend to get messy. I haven’t tested longevity or anything yet, but I’m hopeful it will hold up well.
Squishmallow Mom –
Clumpy
Elf is my go to makeup products however I don’t care much for the mascara. It goes on clumpy and definitely doesn’t give you much volume (unless you like clumpy eyelashes 😆) it does last long if you can get past the clumps 😆 I probably won’t be purchasing it again for myself however my daughter does like it. That’s why I gave it 3 stars due to mixed reviews between the 2 of us ❤️
Madeleine Barmark –
Great and Cruelty Free!!!
Vegan, cruelty free mascara! Love this! The brush is amazing and it adds a lot of volume to the lashes. Cannot beat this product at this price
Christy –
Dupe for Roller Lash!
This is SO amazing! What a great dupe for Roller Lash! There’s not one thing I would change about this mascara. The formula, brush and price……wonderful!
emme –
Ottimo mascara per chi vuole evitare il nero
Manuela Peters –
Ich habe sehr empfindliche Augen. Hier reagiere ich absolut nicht drauf.Der Mascara hält sehr gut und man bekommt keine Pandaaugen.Empfehlenswert…
Presley H. –
I recently tried the e.l.f. Lash ‘N Roll Mascara, and it has truly exceeded my expectations. For an affordable mascara, I wasn’t expecting much, but this one delivers impressive results that rival some high-end options.One of the standout features is the brush design. The curved wand makes it incredibly easy to coat every single lash, even those tricky inner-corner ones, while simultaneously lifting and curling. Unlike some mascaras that claim to curl but actually just clump, this one gives my lashes a beautifully fanned-out effect without any sticky, spidery look.Another thing I love is the formula itself—it doesn’t clump, flake, or smudge throughout the day. I’ve worn it for hours, through different activities, and it holds up beautifully without transferring onto my eyelids or under my eyes. Despite the great wear time, it’s also easy to remove at the end of the day, which is a huge plus for me.The end result is exactly what I want in a mascara—enhanced, lifted lashes that still look natural. It gives me a noticeable boost without being over-the-top, making it perfect for both everyday wear and when I want to build it up for a more dramatic look.For the price, the e.l.f. Lash ‘N Roll Mascara is a fantastic find, and I can confidently say I’ll be repurchasing. If you’re looking for a mascara that offers definition, lift, and long-lasting wear without the high-end price tag, this is definitely worth a try!
noura alotaibi –
ولا غلطة بصراحة تنفع الي ما عندهم رموش الفرشه حقتها سيليكون طول روموش و تكثفه وسواها يجنننن
Cécile –
Je suis bluffée. Ce mascara fonctionne vraiment bien. Pas de paquets, bien recourbés et allongés. Je viens de découvrir les produits Elf et je suis vraiment adepte de cette marque.je recommande.